OURTYPES® BY COLLEEN ARTURI

Stuck in a loop of old stories?
This is the way forward.

Ourtypes is a reboot of Jungian Archetypes
that works like Meyers-Briggs and inspires like Tarot.

Your unique story is your greatest gift.

Yet, over time, the narratives imposed by outside forces cloud our self-clarity (colleagues, family members, capitalism, the patriarchy to name a few).


It's time to break free from:

🚫 Cultural baggage

🚫 Pre-prescribed boxes

🚫 Limiting stories 


Reclaim the power of your unique story using the magic of ancient archetypal narratives and the ease of modern tools.


✨Experience the thrill of being true to who you are

✨Unlock the potential of who you're becoming

 ✨ Design a life & story with confidence 

How Does It Work?

Step One:

TAKE THE ASSESSMENT

It all starts with the simple and fun Ourtypes Assessment that's designed based on years of results.  Get immediate access to your own personal Ourtype traits and characteristics to understand how you show up in the world (or how you COULD!).

Step Two: 

APPLY & TRANSFORM

Use the 140-page Ourtypes Guidebook for profound insights on your identity, your life, and goals. The exercises in this book will help you live a life that's truly aligned with who you are and what you desire. 

Step Three: 

STEP INTO A NEW SELF

Get personalized clarity with Ourtypes Founder Colleen Arturi. She'll personally guide you through your big transitional life moment, whether that's a job change, becoming a parent, new business, book launch, side hustle, or speaking career.

Ourtypes provides a clear and simple path

in the search for your true self.

Ourtypes is designed to be the most powerful and accessible

Self-Storytelling and Personal Branding tool imaginable.


Inspired by Jungian archetypes, people use their Ourtypes year over year to
clarify their mindset, improve their self-storytelling, and embrace all of who they are.


Get instant clarity of your own now with the Ourtypes quiz.

“Your take on archetypes is BRILLIANT!"

"I love the concept, the idea is so fresh - I need it in the world! When I first learned my Ourtype, the Mystic, it gave me access to connect deeply with myself. This tool helps people feel seen and more open to sharing their story and selves."
Lisa Guillot

Mindset Coach, Author

"I love all of it! I need tools right now and that was what was so great about this - the exercises make it so that everything is sparking for me. You can use this stuff again and again."
Anne Sobel

Screenwriter, Producer

"I have a better understanding of how helpful the Ourtypes can be when thinking of yourself as a brand. I really resonate with the Seeker Ourtype now that I know about this and it’s really cool how you can use this knowledge to inspire and lead your life!!"
Sylvie Leveiller

Creative Director & Designer

“Your take on archetypes is BRILLIANT! And how that connects, for example, to what I post on social media. I realized I relate to Sage. I have definitely tried to bring this into my stories and 'brand'."
Andrea Rotondo

Owner, Liquid Cents Bookkeeping

I'm Colleen Arturi,
Founder of Ourtypes.

I fully believe you can transform how you see yourself through the power of your unique story. I know, because I've seen it happen with all of my clients over the years. using Ourtypes as the framework that aligns your energy in all you do, in business and in life.


Imagine feeling 100% confident telling a story about yourself that’s powerful because it’s completely true to who you are, with a simple framework you can use over and over again as a personal branding and business asset.


You already have the power of your story inside of you. And I'd like to help you harness it. 

Ale Alvarez Photography

Colleen has worked with...

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